The Quest for Brand Enlightenment.

Using the word “brand” these days is quite the misnomer. As the creative director of a digital agency, I am asked all the time about brand because it has become a word that has been associated with developing your business and people think they need it and can buy it. Of course, I think that the longer you are in business you start to understand what this means, through experience—but it is definitely something that needs to be…