Harsh, right? But it’s the truth. I know this already. I’ve actually said these words before, but to hear it out loud from someone else was the most insulting, stab to the heart comment I may have ever heard. Now I understand what it means.
I shouldn’t have been surprised and to be honest, I didn’t act surprised. And to be fair, it wasn’t directed at me specifically, but a generalization coming from a veteran music industry professional — a very close friend who’s been in the trenches from signed artist to top level position in the Canadian Music Industry.
It was a statement that speaks to the fact that the music industry is a tremendous machine run by endless funds and unless you are signed to a big three deal, then you have to survive in the independent world of fighting to be heard amongst millions of artist voices trying to get their break or at the least even being heard.
It’s a statement about the market of music consumers who buy a brand or product that resonates with them because that commodity is pushed to the front and centre to you specifically and backed by millions of corporate dollars and wealthy investors.
DREAM BIG BUT BE REALISTIC
Of course when you start out releasing your own music, you rely on your local community, your family and friends. They are your…
