Band-Aid Marketing: Stop it and Level Up!

When a new or established company or business reacts to a situation or sales crisis by developing a new idea, campaign or project without any thought or attention to aligning to their brand story or using their brand voice, they are investing effort, resources and money that is wasted. This is what I call band-aid marketing.

This idea of a quick fix for the moment results in unaccounted for dollars and resources that…