corporate + entertainment marketing | founder of INFUNKTIOUS music
“No one gives a sh*t about your music”

Harsh, right? But it’s the truth. I know this already. I’ve actually said these words before, but to hear it out loud from someone else was the most insulting, stab to the heart comment I may have ever heard. Now I understand what it means.

I shouldn’t have been surprised…

Audius is an Ethereum-based streaming app looking to take on Spotify and Apple Music by offering artists a better deal.

“Giving everyone the freedom to distribute, monetize, and stream unstoppable audio”

Here is the reference article:
https://www.musicbusinessworldwide.com/audius-has-raised-nearly-10m-for-its-spotify-rival-can-its-model-change-the-game-for-artist-payments/

Audius sounds like it was created by a group of artists who are trying to raise the standard of music to an elitist level.

This article uses very extreme scenarios that sound unrealistic, and there are also so many unanswered questions, or answers that create more questions. Half way through I felt I needed an infographic to…

Band-Aid Marketing: Stop it and Level Up!

When a new or established company or business reacts to a situation or sales crisis by developing a new idea, campaign or project without any thought or attention to aligning to their brand story or using their brand voice, they are investing effort…

After 25 years as a corporate marketing, designer and independent musician I finally learned the secret to success in marketing my music.

“You want to believe.”

I’m fortunate that my parents supported my music goals but also insisted that I get an education so I had a back up plan…

What is “the Cloud?” Here’s what you find using a Google Search:

cloud-based Computing (of digital data) stored, managed, and processed on a network of remote servers hosted on the Internet, rather than on local servers or personal computers: a commercial cloud-based platform | cloud-based services | HR platforms are…

The drive to rule them all
What’s the best cloud backup for you?

Backup, sync, on-line cloud drive services — which one is right for you? Spoiler: pCloud

The dawn of cloud back up was a welcome relief for many of us in the creative and tech world that have dealt with large files since the widespread popularity of spinning hard drives that would eventually fail. …

“Disconnecting from Adobe Creative Cloud” Adobe CC icon with unplug graphic
Adobe CC “unplug”

I’ve used Adobe products since the beginning. I’m sure many of you reading this now have invested thousands — maybe tens of thousands of dollars or more on the initial product and constant upgrades as they were pushed out on a regular cycle. Whether you are an individual designer or…

“How much is your time worth?” Clock image

As an entrepreneur for my entire career, this is one of my favourite business stories to tell. It made me realize and appreciate a lot of things I’d learned in one fast slap—specifically the value of my time.

It was a very low point in my life where I felt…

jeffhardy.pro

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