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corporate + entertainment marketing | founder of INFUNKTIOUS music
“No one gives a sh*t about your music”

Harsh, right? But it’s the truth. I know this already. I’ve actually said these words before, but to hear it out loud from someone else was the most insulting, stab to the heart comment I may have ever heard. Now I understand what it means.

I shouldn’t have been surprised and to be honest, I didn’t act surprised. And to be fair, it wasn’t directed at me specifically, but a generalization coming from a veteran music industry professional — a very close friend who’s been in the trenches from signed artist to top level position in the Canadian Music Industry.


Audius is an Ethereum-based streaming app looking to take on Spotify and Apple Music by offering artists a better deal.

“Giving everyone the freedom to distribute, monetize, and stream unstoppable audio”

Here is the reference article:
https://www.musicbusinessworldwide.com/audius-has-raised-nearly-10m-for-its-spotify-rival-can-its-model-change-the-game-for-artist-payments/

Audius sounds like it was created by a group of artists who are trying to raise the standard of music to an elitist level.

This article uses very extreme scenarios that sound unrealistic, and there are also so many unanswered questions, or answers that create more questions. Half way through I felt I needed an infographic to understand the model. I see quotes like “people see that Audius is decentralised and operated by a community of people” and “Audius is fully open source and is operated by the community” and “Every aspect of Audius is governable, creating a truly community-owned and operated streaming service” — What does…


Band-Aid Marketing: Stop it and Level Up!

When a new or established company or business reacts to a situation or sales crisis by developing a new idea, campaign or project without any thought or attention to aligning to their brand story or using their brand voice, they are investing effort, resources and money that is wasted. This is what I call band-aid marketing.

This idea of a quick fix for the moment results in unaccounted for dollars and resources that could have been invested into fixing “base brand” contingent elements that should have been in place long before spending further…


After 25 years as a corporate marketing, designer and independent musician I finally learned the secret to success in marketing my music.

“You want to believe.”

I’m fortunate that my parents supported my music goals but also insisted that I get an education so I had a back up plan in case the music dream fell through. Ha!

After a tour of Northern Ontario and Western Canada for 18 months, performing 6 nights a week it was time to go back to school. …


In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols.

It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people.

Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.

The experiential aspect consists of the sum of all points of contact with a brand and is known…


What is “the Cloud?” Here’s what you find using a Google Search:

cloud-based Computing (of digital data) stored, managed, and processed on a network of remote servers hosted on the Internet, rather than on local servers or personal computers: a commercial cloud-based platform | cloud-based services | HR platforms are increasingly cloud-based.

So,“the Cloud” is a bunch of computers connected to the Internet that processes (software) and stores files. The name sounds magical and enables tech companies to leverage the mystique so Cloud services can be bought and sold so (mostly) you can store your files off site. …


The drive to rule them all
What’s the best cloud backup for you?

Backup, sync, on-line cloud drive services — which one is right for you? Spoiler: pCloud

The dawn of cloud back up was a welcome relief for many of us in the creative and tech world that have dealt with large files since the widespread popularity of spinning hard drives that would eventually fail. The idea of having a constant Internet connection with the ability to backup or sync data is a dream come true.

The “cloud” (what is the cloud?) has been available for several years now and managing your digital storage there has become conventional.

As a media agency / consultant I deal with video, photography and large art files that are sometimes larger…


“Your own creative cloud” iMac with app icons

Happily living it up in the design world — without Adobe.

Although this isn’t exactly the cloud that Adobe sells — the cloud is just a place for you to back up and keep your files safe. You can do this easily by managing your projects and data and utilizing G Drive or Drop Box.

After a trial and comparison of design software, here’s my list of some great applications that I rely on since disconnecting from the other creative cloud. Some are on par and some are better than what I’ve used in the past. Try for yourselves!

Pixel based editing software

AFFINITY…


“Disconnecting from Adobe Creative Cloud” Adobe CC icon with unplug graphic
Adobe CC “unplug”

I’ve used Adobe products since the beginning. I’m sure many of you reading this now have invested thousands — maybe tens of thousands of dollars or more on the initial product and constant upgrades as they were pushed out on a regular cycle. Whether you are an individual designer or an agency, you’ve shelled out a tonne of cash over the years. Multiple products, multiple licenses, multiple updates.

I do admit I’ve enjoyed using Adobe software over the years. Their innovation pioneering flagship products like Photoshop (1992) and Illustrator (1987) were impressive. How they worked together so seamlessly with Apple…


“How much is your time worth?” Clock image

As an entrepreneur for my entire career, this is one of my favourite business stories to tell. It made me realize and appreciate a lot of things I’d learned in one fast slap—specifically the value of my time.

It was a very low point in my life where I felt little self worth and was blind to many things due to the circumstances in my personal life. One of those things was right-fit clients. I’d learned about this concept and was able to practice listening to my gut and seeing the red flags but couldn’t recognize it at this time.

jeffhardy.pro

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