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jeffhardy.pro
jeffhardy.pro

238 Followers

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Apr 2, 2021

NO ONE GIVES A SH*T ABOUT YOUR MUSIC.

Harsh, right? But it’s the truth. I know this already. I’ve actually said these words before, but to hear it out loud from someone else was the most insulting, stab to the heart comment I may have ever heard. Now I understand what it means. I shouldn’t have been surprised…

Music Business

4 min read

NO ONE GIVES A SH*T ABOUT YOUR MUSIC.
NO ONE GIVES A SH*T ABOUT YOUR MUSIC.
Music Business

4 min read


Mar 18, 2021

Audius. What’s it going to do for artists?

“Giving everyone the freedom to distribute, monetize, and stream unstoppable audio” Here is the reference article: https://www.musicbusinessworldwide.com/audius-has-raised-nearly-10m-for-its-spotify-rival-can-its-model-change-the-game-for-artist-payments/ Audius sounds like it was created by a group of artists who are trying to raise the standard of music to an elitist level. This article uses very extreme scenarios that sound unrealistic, and there are also so many unanswered questions, or answers that create more questions. Half way through I felt I needed an infographic to…

Blockchain

4 min read

Audius. What’s it going to do for artists?
Audius. What’s it going to do for artists?
Blockchain

4 min read


Mar 9, 2021

Band-Aid Marketing: Stop it and Level Up!

Band-Aid Marketing: Stop it and Level Up! When a new or established company or business reacts to a situation or sales crisis by developing a new idea, campaign or project without any thought or attention to aligning to their brand story or using their brand voice, they are investing effort…

Business

3 min read

Band-Aid Marketing: Stop it and Level Up!
Band-Aid Marketing: Stop it and Level Up!
Business

3 min read


Mar 8, 2021

The *SECRET* to marketing your music.

After 25 years as a corporate marketing, designer and independent musician I finally learned the secret to success in marketing my music. “You want to believe.” I’m fortunate that my parents supported my music goals but also insisted that I get an education so I had a back up plan…

Music

4 min read

The *SECRET* to marketing your music.
The *SECRET* to marketing your music.
Music

4 min read


Mar 7, 2021

What does “brand” mean?

In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or…

Brand

3 min read

What does “brand” mean?
What does “brand” mean?
Brand

3 min read


Sep 16, 2020

The Cloud-based business: Explained

What is “the Cloud?” Here’s what you find using a Google Search: cloud-based Computing (of digital data) stored, managed, and processed on a network of remote servers hosted on the Internet, rather than on local servers or personal computers: a commercial cloud-based platform | cloud-based services | HR platforms are…

Cloud

1 min read

The Cloud-based business: Explained
The Cloud-based business: Explained
Cloud

1 min read


May 31, 2020

The cloud drive to rule them all.

Backup, sync, on-line cloud drive services — which one is right for you? Spoiler: pCloud — The dawn of cloud back up was a welcome relief for many of us in the creative and tech world that have dealt with large files since the widespread popularity of spinning hard drives that would eventually fail. …

Cloud

3 min read

The cloud drive to rule them all.
The cloud drive to rule them all.
Cloud

3 min read


Mar 24, 2020

Your Own Creative Cloud.

Happily living it up in the design world — without Adobe. Although this isn’t exactly the cloud that Adobe sells — the cloud is just a place for you to back up and keep your files safe. …

Creative

3 min read

Your Own Creative Cloud.
Your Own Creative Cloud.
Creative

3 min read


Jun 3, 2019

Disconnecting from Adobe’s Creative Cloud.

I’ve used Adobe products since the beginning. I’m sure many of you reading this now have invested thousands — maybe tens of thousands of dollars or more on the initial product and constant upgrades as they were pushed out on a regular cycle. Whether you are an individual designer or…

Design

5 min read

The Adobe Conspiracy.
The Adobe Conspiracy.
Design

5 min read


Mar 23, 2016

How much is your time worth?

As an entrepreneur for my entire career, this is one of my favourite business stories to tell. It made me realize and appreciate a lot of things I’d learned in one fast slap—specifically the value of my time. It was a very low point in my life where I felt…

Entrepreneurship

4 min read

How much is your time worth?
How much is your time worth?
Entrepreneurship

4 min read

jeffhardy.pro

jeffhardy.pro

238 Followers

corporate + entertainment marketing | founder of INFUNKTIOUS music

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    Alex Mathers

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    Donna L Roberts, PhD (Psych Pstuff)

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    Andrew Johnson

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    Jeff Bullas

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